ZDF heute news redesign (2009)

For the news program „heute“ (meaning „today“) of the German federal broadcast channel ZDF the studio image, content and narrative style have all been thoroughly re-worked during an almost 3 year process. That includes classic elements such as the openers, information graphics, weather toolkits and virtual sets as well as a new information room that has been created in virtual reality and walk-in 3d models which can be explained live in the studio by the presenter. My main part in this process was to optimize and animate all weather pictograms (which were originally designed by agency eden & spiekermann, Berlin), to create the weather opening in the studio background which is created live in the studio; also I designed the keyvisuals/background animations for the weather, sports, Germany and europe sections and brought them to life (please see extra animation). The animated weather logo/keyvisual is used in the studio background and title plates of the newly designed weather section of German national broadcaster ZDF. The graphic language is based on the pictograms of the forecast map. All common weather scenarios in Germany are morphed into another and form a loop; so every camera move can show a different part depending on the actual current weather situation. ——————————————– Für die ZDF heute-Nachrichten wurden in einem fast dreijährigen Prozess sowohl das Studiobild, die Informationsaufbereitung, der narrative Stil als auch die

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Olena Seregina

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